Mohamed Magdy

Full-Stack Marketing Operator · Dubai

I don't just run campaigns — I build the systems that turn ad spend into measurable revenue.

7+Years AED 7.5M+Ad Spend 225,000+Leads 8,500+Campaigns
Mohamed Magdy
MM
About

About

What I Do

I'm a Marketing Manager with 7+ years of experience across Dubai and Egypt, specialising in performance marketing, CRM architecture, and full-stack marketing automation — primarily for real estate companies. I build the strategy, assemble the team, connect the technology, and track every dirham back to a deal.

How I Think

I don't measure success in impressions or follower counts. I measure it in CPHQ Lead (Cost per High-Quality Lead) and Cost-per-Deal — the numbers that tell you whether marketing is actually making the company money. Every budget decision and creative test is grounded in data, not assumptions.

How I Lead

I've managed videographers, editors, designers, content creators, moderators, and external agencies across real estate, FMCG, fashion, F&B, and more. I've also built and scaled a marketing agency from the ground up — responsible for client results, team output, systems, and growth simultaneously.

Stack

Skills & Stack

The tools I use to ship campaigns, build CRMs, automate pipelines, and prove ROI.

Paid Media

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Snapchat Ads
  • LinkedIn Ads

CRM & Automation

  • Bitrix24 Certified Partner
  • Vtiger CRM
  • Make.com
  • n8n
  • ManyChat
  • WhatsApp Business API
  • Mailchimp

Web & Build

  • WordPress
  • Elementor Pro
  • Landing Pages
  • UTM Architecture
  • Bilingual (Arabic / English)

Analytics & Reporting

  • GA4 / Google Analytics
  • Google Tag Manager
  • Looker Studio
  • Meta Pixel
  • Advanced Excel
  • CPHQ Lead & Cost-per-Deal Dashboards
Case Studies

Case Studies

Real systems. Real budgets. Real deals closed.

Bhive Real Estate

Dubai, UAE
Real Estate Brokerage

Marketing was manual and disconnected — leads were lost before reaching the sales team.

What Was Built

  • Complete Bitrix24 CRM from scratch with automated lead routing, stage triggers, and UTM-to-deal attribution
  • Full automation stack: ManyChat, WhatsApp Business API, Make.com, n8n, Mailchimp
  • Campaigns across 6 platforms: Meta, TikTok, Snapchat, Google, LinkedIn, WhatsApp
  • Bilingual WordPress website launched in 48 hours
  • Executive dashboards tracking CPHQ Lead and Cost-per-Deal

Results

AED 90 CPL Record 1,500+ Leads/Month 20+ Units Sold 1,500+ Campaigns Run 65% HQ Lead Rate

Gallery

Arabco Developments

Cairo, Egypt
Real Estate Developer

Full marketing operations needed on a part-time engagement with no existing systems.

What Was Built

  • Vtiger Open Source CRM from scratch with full pipeline automation
  • EGP 3.6M+ annual budget managed across 6 platforms
  • WordPress website built independently in 10 days
  • Executive Excel dashboards reporting directly to CEO
  • Cross-functional creative team of 8 managed

Results

EGP 150 CPL 41 Units Closed 2,000+ Leads/Month 2,400+ Campaigns Run 50% HQ Lead Rate

Cerebrum Marketing Agency

Cairo, Egypt
Multi-Vertical Agency (8 Industries)

Built from zero — needed full agency infrastructure, team, systems, and client delivery simultaneously.

What Was Built

  • Agency scaled to 10+ concurrent client accounts across real estate, F&B, fashion, e-commerce, universities, law, furniture, vitamins
  • End-to-end services: paid media, CRM, WordPress development, automation, branding
  • Full team hired: videographers, editors, designers, SEO specialists, web developers, moderators
  • Automated lead routing and pipeline systems per client

Results

EGP 7.2M+ Ad Spend Managed 10,000+ Leads/Month 4,500+ Campaigns 8 Industries
Career

Career Timeline

Bhive Real Estate — Marketing Manager

Feb 2024 – Mar 2026

Dubai, UAE · Full-Time

Transformed marketing from a manual, ad-hoc function into a fully automated, CRM-driven revenue system. Built Bhive's complete Bitrix24 CRM from scratch, launched the full automation stack across ManyChat, WhatsApp API, Make.com and n8n, and ran campaigns across 6 platforms simultaneously. Introduced AI-assisted creative workflows and led a 7-person team while reporting directly on CPHQ Lead and Cost-per-Deal.

AED 1.5M+ annual budget · 1,500+ leads/month · 7-person team · 6 platforms · 1,500+ campaigns

Arabco Developments — Digital Marketing Manager

Jun 2021 – Jan 2024

Cairo, Egypt · Part-Time

Delivered full marketing operations for a real estate developer on a part-time engagement — full-time results. Built a complete Vtiger CRM from scratch, independently developed the company website in WordPress, managed a cross-functional team of 8, and reported executive dashboards directly to the CEO.

EGP 3.6M+ budget · 2,000+ leads/month · Team of 8 · 2,400+ campaigns · 450 units closed

Cerebrum Marketing Agency — Founder & Digital Marketing Director

Mar 2021 – Oct 2023

Cairo, Egypt · Full-Time

Founded and scaled a full-service growth marketing agency to 30+ concurrent accounts across 8 industries. Responsible for everything simultaneously — business development, client strategy, CRM delivery, campaign execution, WordPress development, and team management.

EGP 7.2M+ ad spend · 10,000+ leads/month · 4,500+ campaigns · Full agency team

Freelance Digital Marketing Consultant — Independent Consultant

Sep 2019 – May 2022

Cairo, Egypt · Freelance

Delivered performance marketing and lead generation across furniture, fashion, FMCG, and agency sectors. Built the data-driven foundation — campaign management, conversion tracking, automation setup, and creative approvals — that carried through every role that followed.

Clients: Roche Furniture · KM Agency · Au8ust Brand · Air Brand · Lookalike · NG Furniture And More

Clients

Brands & Companies I've Worked With

Across Real Estate, FMCG, Fashion, F&B, E-Commerce, FinTech, Law & More

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Certifications

Certifications

AI Automations For Marketing

IMFND

AI-driven marketing automation

Verified

AI For CEOs

IMFND

AI strategy for executives

Verified

Digital Marketing

Learnn Digital

Performance & Strategy

Verified

Digital Marketing

Online Self Learning

Self-directed marketing study

Verified

Digital Marketing Diploma

Ads For Media

Full-stack digital marketing

Verified

English Language

British Council

Language proficiency

Verified

Google Ads

IMFND

Search & display advertising

Verified

Media Buying

IMFND

Performance media planning

Verified

Mini MBA

Trendy Solutions

Business & Leadership

Verified
LinkedIn

Featured Posts

Thoughts, frameworks, and lessons from the field.

Contact

Let's Build Something That Actually Converts.

Whether you need a performance marketing system, a CRM setup, or a full-stack growth operator — let's talk.